The Kellogg brand is synonymous with breakfast, but also with the kitchen. Its vast range of vintage and contemporary artwork spans decades of history since the company was founded in 1906.
Prolific licensing and brand extension agency, Pink Key Licensing has been contracted to represent the brand exclusively across Europe and is now looking to expand into the house and home sector. With licensed and brand-endorsed products proving increasingly valuable for retail, it is an ideal time for suppliers to partner with such heritage.
Richard Pink, director at Pink Key Licensing said: “There are hundreds of available images ranging from high end art by Norman Rockwell, vintage packs images and slogans right up to modern day characters.
“While the brand obviously lends its brilliantly to breakfast ware including bowls and storage, there is a big enough range of art for it to work across a multitude of products for every kitchen and eating occasion including ceramic, melamine and tin. Previous successful ranges have be successfully distributed by Portmeirion and the gifting range ( including food) has been a bestseller in Debenhams for many years.
“Any housewares partner will have a huge amount of art available as well as one of the strongest consumer brands there is.”
Interested partners should contact Richard Pink to discuss further.