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Webinars help BHETA members maximise sales

BHETA’s (The British Home Enhancement Trade Association) webinars to help suppliers develop their digital capabilities resume on September 8. The series (hosted by new business service provider Brew) covers setting up in ecommerce, creating a commercially sound overall digital strategy and driving sales with social media). 

The trade association has invested in a series of webinars advising members on how to maximise sales via upcoming retail channels including ecommerce and third party online platforms (such as eBay), as well as via bricks and mortar opportunities, particularly those highlighted by the ‘Shop Local’ campaign.

The latest webinar (at the end of August) featured Jeff Moody from Bira (British Independent Retailers Association), who highlighted opportunities selling via independent specialists and reviewed how the independent sector has performed during pandemic restrictions. Jeff talked about how Bira Direct is increasing business for suppliers and members, and its investment and growth strategies.

In July, BHETA’s one-day Virtual Sales course (accredited by the Institute of Sales Management and CPD) sold out within hours after being promoted online. Attendees received a course manual and supporting materials, as well as unlimited email and telephone support after the event.

* The next BHETA webinar takes place on Tuesday September 8 at 10:30am where Brews Client Service Director, Matt Bowell will explain how to maximise  website traffic through Search Engine Optimisation.


Top: Bira Direct’s Jeff Moody talked about the independent sector in a webinar last week.

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