What More is returning to Ambiente in 2025 with rebrands and new product ranges across its two stands.
What More UK, the Lancashire housewares manufacturer and owner of the well-known brands Wham and Betterware, has been a regular exhibitor at the annual Ambiente tradeshow for more than 20 years. What More will return in 2025 taking two stands, E36 [Bakeware] and C05 [Homewares], to showcase its products.
From bakeware to versatile storage, What More’s latest offerings combine quality, style and functionality for modern living. The team has also been working on product branding and the launch of a very familiar household brand in the UK.
The well-known brand Wham has been revamped, with a fresh and modern new look for consumers. The iconic British housewares brand, BetterWare with also see a launch at Ambiente by new owners What More. The Air Fryer Accessories range will also be showing new and additional products, as there is no sign of the air fryer trend slowing down and products to help their usage becoming ever more desirable.
There is a new range of products for the home that retailers will be interested in taking a look at, plus additional new launches across housewares and bakeware still under wraps until the show.
What More UK marketing and ecommerce director, Jonathan Cliffe has been working hard with his team on the launch and relaunch of the product ranges and brands, just in time for Ambiente. He said: “We’ve undergone extensive customer research, to feed into and strengthen our future plans. This has informed how we move forward for the next phase of What More UK history.
“Ambiente has always been a superb platform for What More and the best show of its kind in the world, with so many of our customers old and new attending.
“With our design, manufacture, production and supply chain in-house wherever possible, we really can claim we’re proudly Made in Britain. I hope all involved have a successful Ambiente 2025.”
What More UK manufacture metal and plastic housewares of all kinds, from around the sink items to garden, garage and office ware. What More is a proud member of Made in Britain and it exports UK branded goods to 75 countries around the world, in addition to every major UK supermarket and another 1600 independent retailers.
