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Wilko appoints new head of design

Alexei Cowan starts as wilko retail’s newly created role head of design on Monday (December 2). She admits to a passion for developing and launching “customer focused, innovative new products that simply help.”

Alexei will establish a dedicated product design capability within wilko retail focussing on trend interpretation and the development of desirable products specifically for wilko customers.

With more than 20 years’ experience of developing, designing and launching customer focused, new products for leading global brands, Alexei’s last position was identifying and reporting on trends for the WGSN lifestyle & interior team. Prior to that she was group creative director for a lifestyle design group, which included brands Perch & Parrow, Gallery Direct and Endon Lighting.

Her previous roles include head of design for Home Retail Group (Sainsbury’s/Argos/Homebase) and senior designer for Next.

Executive managing director of wilko retail Andrew Moore commented: “Putting great product at great prices at the centre of everything we do continues to be key to our strategic vision for growth and we’re committed to working harder and faster to deliver even more, desirable products, specifically for them.

“Alexei’s appointment will enable us to establish a stronger, more intuitive product focus through improving our customer offer based on insight and substantially reducing development lead times.”

Meanwhile Alexei stated: “I couldn’t be more excited to be joining wilko.


Top: Alexei Cowan will be driving design at wilko.

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