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Ambiente ‘is THE show to showcase our ranges’

Ambiente returns to Messe Frankfurt from 26 – 30 January 2024, and is on course for growth across all sectors. PH finds out what exhibitors have planned for the show, and why Ambiente is such an important date in their calendars.

Following a successful event in 2023, Messe Frankfurt is preparing to welcome the housewares industry at the end of January to come together, launch new lines, and meet with existing and new retail partners. The show is a key event in the housewares calendar, with a wide variety of exhibitors from a range of territories.

Claire Budgen, commercial and marketing director, Lifetime Brands, comments: “After the huge success of the 2024 show and once again armed with new innovations, our ambitions are high for 2024. Ambiente coupled with our new launches, allows us to start the New Year with a bang. Nothing beats seeing our products in person, and for us there is nothing better than seeing partners old and new in the environment that the show creates.”

Sachin Bagga, director of Sabichi, adds: “Ambiente holds a special place in Haden’s annual calendar as a global stage for innovation and design excellence. It serves as a hub for industry networking, trend exploration and connecting with a diverse audience of retailers and consumers. The show’s international reach aligns perfectly with Haden’s vision to bring our innovative and quintessentially British products to homes around the world.”

To read the full feature in the latest issue of Progressive Housewares, simply click here.

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