Burton McCall has entered into an agreement with The Cookware Company to upgrade its current partnership, with Burton McCall taking on full UK distribution for the brand.
For the last year, Burton McCall has serviced the independent and key account sector for The Cookware Company, with the partnership going from strength to strength in this period. Burton McCall will assume full UK responsibility from July 2024, including its D2C site for the UK.
Lore Pieters, sales director of The Cookware Company said: “Our collaboration with Burton McCall represents a major step forward in our expansion strategy, we are incredibly excited to work together to spread the message of PFAS-free living and provide UK consumers with high-quality, non-toxic cookware options.
“As the demand for healthier and more sustainable kitchen products continues to grow, we believe this partnership will significantly enhance our ability to meet that demand.”
Mohamed Hajat, head of sales, commented: “We are delighted and excited to continue to strengthen our partnership and take responsibility for the full distribution of Greenpan cookware, bakeware and SDAs in addition to Kitchen Aid Cookware and Bakeware for the UK and continue to build on the depth and growth of these brands with both existing customers and new partnerships.”
With effect from 1 July 2024, all orders and communication should be directed to Burton McCall. For more information, visit www.burton-mccall.co.uk.
