John Lewis has looked at the top shopping trends in 2022 so far in its latest report. Its list of top ten products covers all of its sectors, including interiors, fashion and travel, and shows champagne flutes and wine glasses sales have rocketed by 88% over the last 12 months, while shell themed tableware sales were up by 47%, showing that hosting and entertaining is on the up.
At the other end of the scale, bread bin sales fell 42%, while storage as a whole enjoyed sales rises. The retailer’s own The Home Edit range sales were up sixfold, while sales of storage in general doubled this year.
Ironing boards enjoyed a rise of 19%, reflecting a return to the office for many following lockdowns. Meanwhile pizza oven sales soared by 62% as the trend for outdoor dining also saw barbecues selling 175% more this year.
Microwave sales fell by 13%, while slow cookers were up by 64%.
The analysis of John Lewis’ trends has led the retailer to retire its 97 year-old Never Knowingly Undersold promise and replace it with For all Life’s Moments, as it identifies what it terms as ‘the moments economy’ in the report. The research showed that shoppers are making more of everyday moments, rather than just the big experiences.
John Lewis executive director, Pippa Wicks, commented: “Today marks the first step of our journey to reimagine our business around a powerful insight around the Moments Economy. Customers told us that making the most of everyday moments contributes to their happiness.
“We’re already synonymous with the big occasions from Christmas to planning a nursery. In rising to the emerging Moments Economy, we’ll become the place that people know they can come to bring a little joy to all of life’s moments, in an affordable way.”