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Robert Dyas launches new loyalty scheme

MyDyas has been designed to help customers during the cost-of-living crisis.

Robert Dyas’s new loyalty scheme will reward members with exclusive lower prices on home and garden essentials. Customers will also receive points when they shop.

Customers can sign up online or in-store, and QR codes in-store will also direct customers to fully register online. Once registered, they will receive a welcome email with a membership ID and barcode to scan in-store.

Those who currently hold an account with, will automatically be transferred to the new programme. Customers will receive 200 welcome points when they sign up – worth £2 – and then every full £1 they spend, will earn them a point.

Andrew Gabriel, Robert Dyas trading director, commented: “We’ve been on the high street helping customers for over 150 years so it makes perfect sense, now with the cost-of-living crisis, to ensure we continue to be of service.

“Times are tough and we want to help our customers by offering reduced pricing on hundreds of everyday items when they sign up to MyDyas, as well as reward them with points every time they shop. We’re very excited to be rolling out this loyalty scheme and we hope our customers will be, too.”

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