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SDA: Power of good

As economic uncertainty continues, SDA suppliers have had to diversify their offering to meet consumer demand over recent years. PH finds out how the sector is faring and what’s affecting purchasing decisions in the current climate.

Across all price points, all product categories and all suppliers, the one change that everyone has seen in consumer purchasing in the SDA sector since the beginning of the cost-of-living crisis, is that consumers are now making more considered purchases, looking for value for money products.

Marcus Lux, head of Gastroback UK, export and business development summarises this shift: “It’s still the case – and may well be for a while yet – that consumers are looking for value-for-money, with the current squeeze on spending, although there is talk that more money will be spent this Christmas than last. But in general, consumers want to know their money is well-spent on products that are versatile and long-lasting, as well as being easy to use.

“All Gastroback products carry a two-year guarantee, many have multiple functions and all are bang on-trend. This is as true of our latest products as our existing ones.”

Duncan Singleton, trading director, UPGS, agrees: “Amidst the ongoing cost-of-living crisis, there is a continued focus on considered purchases and making your money stretch further. Consumers want to be sure that the product they choose to invest in is a perfect fit for their needs, and that it will last.”

To read the full feature in the latest issue of Progressive Housewares, simply click here.

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