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Sostrene Grene plans UK expansion

Danish homewares retailer is planning to launch 100 stores in the UK before 2030.

Sostrene Grene opened its first store in the UK in 2016 and following years of testing the market, the brand has ambitious plans to grow in the UK over the coming years, with five to 10 stores planned for this year.

Plans are in place to find retail spaces with high footfall for future locations across the UK. Mikkel Grene, co-owner and ceo, said: “Sostrene Grene stores come in many shapes and sizes. We have nearly 300 stores in 16 different markets.

“There are several concept criteria that need to be met before final location approval, but I believe some of our strengths in expansion lie in our creative approach to finding solutions that offer our customers a unique shopping experience.”

Sostrene Grene stores offer a wide range of homewares, furniture, kitchen products, decorations, gifting, cards, crafts, toys, accessories and more. The retailer has a strong European presence in many major cities including Berlin, Amsterdam, Munich, Vienna, Zurich and Copenhagen. Stores receive new products each week and attract a wide audience.

Mikkel continued: “Having a strong presence in some of the largest countries in Europe, such as France with 35 stores and Germany with soon-to-be 70 stores, gives us great confidence to continue expanding in the UK.

“We have already received a warm welcome from customers in the UK and are excited to expand Anna and Clara’s wonderful world to even more cities and people across the country.”

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