Vouchercodes.co.uk’s Shopping for Christmas 2023: Black Friday weekend report predicts that sales will rise 0.4% this year, with many shoppers waiting until Cyber Monday to make their purchases.
The report predicts that total sales will hit £8.74bn this black Friday weekend, with Cyber Monday sales up 6%, reaching a total of £3.34bn.
UK retailers are expected to make £2.63m every minute over the weekend, with £22.67bm expected to be spent over the two-week period (20 November to 1 December), up 0.2% year-on-year.
When it comes to the items consumers are looking to buy, 46% say they plan to pick up big ticket items such as electricals over the period.
Michael Brandy, senior commercial director at vouchercodes.co.uk commented: “After a tough year of economic uncertainty and with consumers being cautious with their spending, it’s good news that UK retailers can expect to see Black Friday Weekend sales remain steady.
“It’s clear from our data that people will be using the weekend to stock up on presents ahead of Christmas, however, shoppers will be making much more considered purchases this year – with many expected to wait until Cyber Monday to ensure they are getting the best deals.
“This year more than ever, retailers should think about how they can provide genuine value and make the customer experience as convenient as possible. Offering services such as free shipping, click and collect, and nominated day delivery can help build loyalty with your customers and differentiate you from your competitors.”
