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Zwiesel Glas wins German Brand Award

Zwiesel Glas won the Excellent Brands – Interior and Living category for the fourth consecutive year.

Following its brand relaunch in 2020, Zwiesel Glas was once again honoured with the German Brand Award this year as the winner in the Excellent Brands – Interior & Living category.

“The award is a confirmation of the path we took with Zwiesel Glas in 2020 and have been consistently pursuing ever since,” said owner Prof. Andreas Buske.

In addition to the prestigious award for the company’s successful brand work, the 2024 new products were also honoured with design awards. The Level wine goblet series received the Red Dot Award, the Symbiosis decanter won the Iconic Award and the Duo hybrid glass series was honoured with the German Design Award.

The German Brand Award is presented by the independent and international institution German Design Council. The jury, which is made up of independent, interdisciplinary experts from companies, science, consulting, services and agencies, selected the best entries from around 1,300 sub-missions from 19 countries.

Criteria such as originality and brand typicity, brand character, differentiation from the competition and target group relevance were evaluated. Brand management should take into account aspects such as sustainability, degree of innovation, continuity and future viability. Factors such as the design quality of the brand image, the homogeneity of the brand experience and economic success also played a decisive role in the judging process.

 

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