Harts of Stur (winner of the Excellence in Direct Retailing Award at the Excellence in Housewares Awards 2018) is enjoying increased sales since launching its new online store last year. The retailer recently reported a 36% increase over eight weeks compared to the same period in the previous year, and highlighted a 28% rise in transactions via mobile.
E-commerce director, Graham Hart says that the site was “re-imagined” for today’s consumers “offering a clean and inspiring experience followed by a streamlined checkout across all devices.” He states: “Our store offers a high level of customer service alongside a vast range of products, and we wanted to translate this shopping experience on our new website.”
HartsofStur.com features an intelligent search function and faster site load times provide consumers with a smoother shopping trip. Product recommendations are due to be added.
Top: A view of Harts of Stur’s website, which was re-vamped in 2018.
