The upgraded Spotbuster from Beldray was introduced with an influencer campaign around the premiere of the Ghostbusters: Frozen Empire movie.
Influencers got involved by wearing their SpotBuster kit and fighting stubborn stains around their homes with the tagline ‘We ain’t afraid of no spills‘.
Some of the campaign content can be viewed below:
https://www.instagram.com/p/C5gZtvVMbMY/
https://www.instagram.com/p/C5pq9uVMDMG/
https://www.instagram.com/p/C528xZLrFLt/
Tracy Carroll, brand director at Ultimate Products, commented: “To maximise reach and appeal to a new audience, we launched the Beldray SpotBuster Pro with a topical campaign tied into the GhostBusters: Frozen Empire movie launch.
“Our ‘We ain’t afraid of no spills’ campaign played into the natural connection between the product name and the franchise, through engaging and humorous influencer collaborations that showed the stain-busting capabilities of the SpotBuster Pro.”
The new Spotbuster Pro offers increased suction and more power for better results when it comes to larger spills, as well as larger, dual water tanks which longer cleaning without the need to refill as often.
The 1.8l clean water tank is filled with water or diluted detergent. The area is then treated with the built in spray and the integrated brush to work the detergent into the stain. The brush is then pulled back over the area to such up the soltuion into the dirty water tank.
