Dunelm has confirmed strong like-for-like (LFL) revenue growth of 6.9% in its Interim Results for the 26 weeks to December 29 2018. There have been increases in both stores (3.8%) and online (35.8%).
The retailer also reports growth in unique customer numbers, both in-store (+4.3%) and online (+18.7%), combined with improved brand awareness. Dunelm’s multichannel proposition now represents 15.7% of total revenues.
Nick Wilkinson, chief executive officer emphasised the continued focus on making Dunelm a “truly multichannel homewares destination.” He reported: “It’s been a good first six months with our strong performance reflecting the focus we have placed back on the core Dunelm business. The like-for-like revenue growth, both in stores and online, demonstrates the progress we are making in improving our multichannel proposition whilst maintaining the breadth and depth of our specialist customer offer in homewares. On top of this, good operational discipline and keeping things simple, is driving a better financial performance.”
Nick continued: “We traded well through our key Winter Sale period and remain pleased with our performance to date. As previously highlighted, we are cautious about the outlook for the remainder of the financial year due to the continuing political uncertainty in the UK. We are confident in delivering market expectations for the full year assuming no material change in the macro-economic environment.”
Meanwhile, chairman Andy Harrison commented: “This is a world where only the best companies will prosper and I am confident that Dunelm will be one of those companies.”
Top: Dunelm is focusing on its core homewares business.
