The Plus X Award has honoured Gastroback’s virtual exhibition stand (in place of an actual stand at the IFA*) for its Innovative Brand Communication. The Award jury praised the combination of the illustrative properties of an analogue trade fair booth with the versatility of digital space.’ Moreover, it recognised the ‘innovative spirit, the global and technological foresight as well as the courage of Gastroback to break new ground.’
The jury praised Gastroback for simulating a trade fair visit for retailers, stating that the brand has ‘set new standards in brand communication with a revolutionary and pioneering innovation.’
The jury notes: ‘Not only can visitors find out about the latest products and innovations from Gastroback in a clear three dimensional presentation, they can also order the products presented in an online shop immediately.’
* Gastroback has created a preview of its viritual stand – vist https://www.youtube.com/watch?v=PNWYjFuGUIE
Above: Product information panel for visitors to Gastroback’s virtual trade show stand.
