Black + Blum has launched a new promotion aimed at independent shops: over the next two months consumers can receive a free copy of the ‘Let’s Do Lunch Box’ hardback recipe book with a purchase of a Black + Blum Large Stainless Steel Lunch Box. The promotion recognises this summer’s staycation trend as well as the gradual return to offices.
Developed with publisher Dorling Kindersley, Let’s Do Lunch Box provides a wealth of inspiration for tasty meals on-the go, using Black + Blum products. Nick Cornwell, managing director commented: “This is an ideal opportunity for retailers to provide some inspiration to their customers on how to make the best of their Black + Blum lunch box. Getting such a quality book free with purchase is a terrific incentive to buy one of our lunch boxes. For the retailer this offer will give an added kickstart to their lunch box business at a time when consumers are once again taking a big interest in this category.”
To participate in the promotion, retailers need to purchase a minimum of 12 Stainless Steel Lunch Boxes and Black + Blum will provide 12 recipe books free of charge, as well as point of sale material and on-line banners.
Top: Point of sale for the free book promotion.
