Brand Licensing Europe has unveiled the finalists who are battling for one of the three Kelvyn Gardner License This! Awards. BLE takes place in person from November 17-19 at ExCeL London, followed by an online event running from November 30 to December 1.
Categories for the Kelvyn Gardner License This! Awards 2021 include Brand & Design and Character & Animation (both aimed at unlicensed brands and properties). Judges looked for new creative concepts which have the potential to spread across multiple product categories.
For example, Aline Cervo’s Aline Bea is one of the three finalists for Brand & Design. Aline’s designs are inspired by nature, simple things in life, and her own journey, depicting everything from flowers to buildings and abstract compositions. Meanwhile, fellow finalist, Sophie Jonas-Hill’s Tea for Tattoo is a series of hand-drawn motifs which bring together the colour palette and style of traditional blue and white ceramics, with the aesthetic and cheeky edge of old school tattoos.
Commenting on the very high quality of entries, chair of the judging panel, Ian Downes, director of Start Licensing states: “It is clear that there is no shortage of creativity in and around licensing at the moment and the industry can be assured there is plenty of fresh thinking going on.”
* Registration for BLE is free. Go to brandlicensing.eu.
Top: Aline Bea designs are among those that look amazing on housewares products – Aline Cervo is one of the finalists in BLE’s Kelvyn Gardner License This! awards.
