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Ambiente’s 2020 trends

International trade fair Ambiente (February 7-11 2020, Frankfurt) will present exhibitors’ products in three zones in its popular Trends display. The three ‘trend worlds’ are: ‘shaped + softened’, ‘precise + architectural’ and ‘artistical + diverse’.

Ambiente Trends are researched and curated by design studio Stilbüro bora.herke.palmisano. The studio studies influences across design, art, architecture, fashion and lifestyle areas. It then selects products from the collections of nearly 4,500 Ambiente exhibitors.

Nicolette Naumann, vice president of the international show explains that Ambiente Trends “help our visitors at Ambiente to prepare thoroughly for the coming business year.”

Above: Ambiente Trends 2020: an image depicting shaped + softened’
Above: Ambiente Trends 2020: an image depicting shaped + softened’

The ‘shaped + softened’ trend includes: ‘a neutral palette of reduced colours with white and shades of grey… The surfaces are smooth, soft or textured. Glass, either satin or transparent, impeccable porcelain and rough ceramics inspire enthusiasm, both visually and with their tactile qualities. Textiles are natural and suitable for daily use, often bearing images that are full of movement and irregularities.’

Above: Ambiente Trends 2020: ‘precise + architectural’
Above: Ambiente Trends 2020: ‘precise + architectural’

In ‘precise + architectural’: ‘A touch of industrialism is added to high-quality materials in this architecturally inspired range of colours, with tones of brick and cement as well as rusty burnished nuances and float glass green.’ There is ‘a strong emphasis on material aesthetics’ with the popularity of ‘terrazzo, polished or blackened wood, glass, steel, bronze and surfaces with a matte finish or a subdued gloss effect’ which harmonise with leather and heavy textiles as well as with geometric designs and mottled patterns.

Above: A concept showing the ‘artistical + diverse’ trend.
Above: A concept showing the ‘artistical + diverse’ trend.

Meanwhile, ‘artistical + diverse’ envisages a pallet with a ‘refreshing mixture of bright orange, fruity raspberry, milky colours, strong honey and lively sky-blue’. Diverse combinations, interaction between craft and digital technology, unusual manufacturing processes, unconventional themes and special shapes will all produce a ‘stimulating effect.’

Ambiente Trends will include talks, an audio guide and booklet and information on a dedicated website:


Top: Kitchenware showcased in Ambiente 2019’s Quiet Surroundings trend theme.

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