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Bira Direct launches ordering app

Bira Direct has launched a new ordering platform: Bira Direct Plus, which is available for download on phones, tablets and browsers. The platform has been designed to make ordering more flexible as it offers full visibility of live pricing and stock levels through the app and allows retailers to place orders straight from their devices.

“We’ve listened to what our members have been asking for, and we’ve delivered,” states Jeff Moody, managing director of Bira Direct. “Now retailers can buy from Bira Direct suppliers online and only need one app to take care of all of their product buying.”

An early adopter of the app and housewares retailer, John Jones. managing partner, of Philip Morris & Son comments: “The new ordering platform from Bira Direct, Bira Direct Plus is an excellent idea, having near-live data on stock availability from suppliers makes a massive difference to our efficiency.”

Above: A view of Philip Morris & Son, Hereford, which is using the Bira Direct Plus app.
Above: A view of Philip Morris & Son, Hereford, which is using the Bira Direct Plus app.

Dexam is among those already on the Bira Direct Plus platform, with new suppliers coming onboard very week. As well as the preferential terms, 30 days end of month credit and exclusive offers, Bira can offer retailers an extra 0.5% rebate on all orders placed through the app until the end of 2022.

The new ordering platform has been designed to solve some of the biggest ordering issues faced by independent retailers; saving time by making ordering simple, keeping prices and stock levels transparent and making it easy to keep track of orders with shopping lists.

The app is open to all independent retailers, for Bira members the platform is available on the app store or google play at no extra cost. To apply for a login click here.

Non-members can use Bira Direct Plus at a cost of £12.50 per month. See 


Top: Bira Direct Plus means that retailers can place orders from various devices.

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