This ad will be closed automatically in X seconds.

Bumper Black Friday

Predictions that discount weary consumers would engage less with last week’s Black Friday (November 29) have not rung true, according to various reports. The discount event benefited from proximity to paydays. Barclaycard (which processes around a third of UK transactions) described Black Friday as “outstanding” compared with 2018, and a “fantastic opportunity for retailers and consumers.”

According to Barclaycard, transaction value was up 16.5% compared with last year, with the volume of transactions up 7.2%. Footfall to bricks and mortar shops was up 3.3% overall on last year, according to retail analyst Springboard. Shopping centres enjoyed more visits, with footfall up 6.5%. However Springboard anticipates a lull in shopper numbers in early December, and a last minute rush, with December 21 predicted to be the busiest day for shops.

According to Love the Sales (the discount tracking website, whose sectors include Kitchen Accessories), more retailers than ever before promoted Black Friday deals. Stuart McClure, cmo and co-founder of Love the Sales described this year as “the biggest Black Friday ever.”

He reported: “It’s been an exceptional Black Friday for UK and US retailers. Our data across six 6 million products showed that a lot of retailers were holding back with deals throughout the month of November.” Saving special deals to coincide with payday was “a successful strategy as data proves this to be the biggest Black Friday ever,” Stuart concluded.

Amazonbox1800x600-728x300-0dg

Meanwhile, Amazon reported that Cyber Monday 2019 (December 2) was its biggestshopping day of all time, based on the number of items sold worldwide.

 

Top: Fenwick ran its first online Black Friday deals over four days having recently launched its ecommerce platform.

MORE NEWS
AFHome
 
Virtual forums will take place next month, with a focus on Refuelling Retail initiative....
Retaissancescreen
 
Indie platform Retaissance has launched buyer access and announces Meet the Buyer event....
KCkitchen
 
KitchenCraft’s short recipe videos are a hit for the rising numbers of home cooks and bakers....
WhatMore
 
What More UK growing list of export destinations has gone up to 74 countries....
BaristaCo
 
Portable manual coffee brewers are put to the test for bike camping by singletrackworld.com...
EIH20
 
Top buyers reveal what they want to see when they judge the Excellence in Housewares Product Awards 2020....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.