A new initiative by Sky Ocean Rescue and ocean conservation movement Project has seen a host of celebrities create a reusable limited edition product range to inspire people to #PassOnPlastic.
The products offer reusable versions of the five most common single-use plastic items currently contributing to the quarter of a tonne of plastic entering our oceans every second.
All proceeds from the range will go to initiatives protecting ocean health, including Sky Ocean Rescue’s partnership with WWF UK, reports IPM (the UK marketing industry trade body).
Artwork has been created with a bespoke ocean-related design for the new Pass On Plastic range, which includes a reusable water bottle, a coffee cup, an on-the-go cutlery set, a three-piece beeswax wrap set and a tote shopping bag.
Kate Moss, Sienna Miller, Cara Delevingne, Fearne Cotton, Ronnie Wood, Rita Ora, Harry Kane and Bob Geldof are among the celebrities who have come up with designs.
The range is being sold at the Pass On Plastic pop up shop in London’s Soho and at sky.com/pop.
Top: A host of celebrities have created designs for ‘on the go’ products including bottles.
