The retailer has reported that Coronation sales this week are up 27% week-on-week as we draw closer to the weekend.
John Lewis customers have been stocking up on the last minute memorabilia and decorations to celebrate with friends and family.
Searches for ‘Coronation mug’ on JL.com were up 58% compared to last week, while sales of the John Lewis Coronation Tea Towels were up by 42% week-on-week.
Jason Billings-Cray, seasonal buyer for John Lewis and Waitrose said: “We’re seeing a real buzz from customers who are looking forward to celebrating the occasion and looking for souvenirs to remember it. Our Coronation Lewis Bear is a keepsake for years to come.
“Sales of the Coronation Soldiers Tea Towel are up 42% week-on-week, with sales of the Arthur Price Coronation Spoon +216% compared to last week and searches for a ‘Coronation mug’ are +117% as customers look to purchase memorabilia. Over the past week the number of Waitrose customers searching for Coronation recipes has risen by 300% on the previous week as customers start thinking about what to cook at celebratory gatherings.”
The Lewis teddy bear had a royal reinvention and due to popularity, John Lewis had to limit the sale to two per household.
Meanwhile suppliers have been working hard to meet demand. Halcyon Days is producing fine bone china products for the event and chief executive Pamela Harper said: “Watching the factory floor is just a miracle at the moment. We are running seven days a week.”
Emma Bridgewater, founder of the pottery brand which has already sold £1m worth of commemorative ware, told The Guardian: “This mysterious thing happens around a royal event. People are very inclined to put aside what their actual politics might be in favour of a bunting-swathed event because it’s so nice.”
Brits are expected to buy 3.8m cups, mugs and plates, as well as 10,000 teapots and millions of collectible biscuit tins, The Guardian said.
