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Excellence in Housewares Awards Retailer finalists revealed is delighted to announce the retailer finalists for the Excellence in Housewares Awards 2021. The retailer awards cover the whole spectrum of the housewares industry, including physical stores and online, independents, multiples, department stores, garden centres, supermarkets, and incredible individual retail employees.

“We are thrilled to announce the EIH 2021 retail finalists, following extensive nominations from housewares suppliers and very impressive submissions from retailers,” comments Jo Howard, editor of Progressive Housewares and (organisers of The Excellence in Housewares Awards). “This amazing line-up reflects the ingenuity, energy, creativity, and proactivity of diverse retailers, both large and small, physical, and online: all bringing essential and inspirational housewares products to the consumer and fuelling the nation’s passion for cooking and home organisation. We have more finalists than ever this year in recognition of the superb feats and triumphs of different retailers over the past year. Huge congratulations to all of the finalists!”

She added: “Excitement is growing for our industry reunion on October 6 at the Royal Lancaster, London. As well as revealing the winners, we have a great many reasons to celebrate the achievements of retailers and suppliers at the EIH Awards night – so often dubbed “The Oscars” for Housewares.”

Excellence in Housewares Awards 2021 Retailer Finalists are:

Independent Cookshop of the Year (up to three stores)

Art of Living, Cobham, Reigate and Banham

Cooks Boutique, Letchworth

Potters Cookshop, Hockley

Pots n Pans, Barnstaple

Salamander Cookshop, Wimborne

The Kitchen Range Cookshop, Market Harborough

Trevor Mottram, Tunbridge Wells

Upstairs Downstairs, Oswestry


Multiple or Small Group Retailer of the Year (four or more stores)

Abraxas Cookshop

Admiral Housewares

Borough Kitchen

Charlies Stores




Lords At Home


Best Garden Centre

Barton Grange Garden Centre, Preston

Bents Garden & Home

Blue Diamond Group


Garsons, Esher and Titchfield

Otter Garden Centres


Best Supermarket








Excellence in Online Retailing

Borough Kitchen

Harts of Stur




Potters Cookshop

Robert Dyas


Best Department Store: Independent (up to three stores)

Bakers and Larners of Holt

Barkers, Northallerton

Barnitts, York

Harrods, London

Housing Units, Manchester

Jarrold, Norwich


Best Department Store: Multiple or Group Member (specific branch of a group or chain)

De Gruchy, Jersey

Elys of Wimbledon

Fenwick Brent Cross

John Lewis, Oxford Street

Roys of Wroxham

Selfridges, London


Excellence in Retail Display (Independent)

The Alder Tree, Wells-Next-The-Sea

Cooks Aweigh, Topsham

Dinghams, Salisbury and Winchester

Divertimenti, London

Garsons, Esher and Titchfield

The Kitchen Range Cookshop, Market Harborough

Potters Cookshop, Hockley

Upstairs Downstairs, Oswestry


Excellence in Retail Display (Multiple or Department Store)

Barkers, Northallerton

Denby Retail


John Lewis


Rossiters of Bath


Excellence in Retailer Initiative

Borough Kitchen – Cook School Fundraiser

Divertimenti – Animated Christmas Card

Hargreaves of Buxton – Video Personal Shopping

Harts of Stur – Green Fill and Friends

John Lewis – Sustainable Kitchens

The Kitchen Range, West Wickham – Pop Ups for Cookery School Pre-Launch

Potters Cookshop – Social Media Videos

Salamander, Wimborne – Artisan Food Walks


Excellence in Retail Training

Borough Kitchen, London

Divertimenti, London

The Kitchen Shop, Lichfield

Potters Cookshop, Hockley

Trevor Mottram, Tunbridge Wells

Upstairs Downstairs, Oswestry


Retail Employee of the Year

Kirsty Allen, company secretary, Harts of Stur

Anne Brailsford, cookshop manager, Camp Hopson, Newbury

Margherita Contu, cookshop manager, Cooks Boutique, Letchworth

Becky Farley, customer service supervisor, and Caroline Mayne, assistant manager, Lawsons, Ivybridge

Abby George, general manager, Abraxas Cookshop

Janet Gordon, manager, Kitchen Range, Llandudno

Candice Pradhan, customer service, Borough Kitchen

Adam Towell, sales assistant, Borough Kitchen, Chiswick


The winners will be revealed on the evening of Wednesday 6 October 2021 at the Royal Lancaster Hotel in London, fully endorsed by trade associations BHETA and Bira, supported by trade shows including AmbienteExclusively and The Inspired Home Show in Chicago, and backed by leading suppliers including Burton McCall, DKB, EKO, Eddingtons, Expose Travel, Gastroback, Joseph Joseph, KitchenCraft, Lakeland, Le Creuset, Meyer Group, OXO UK, RKW Wholesale, Salter, Tefal, Tramontina and Ultimate Products.

Rob Willis, director at Max Publishing said: “The excitement for the industry’s big bash is huge! Every day we are working hard to ensure this is the greatest housewares party yet – we will be unveiling some particularly fabulous reasons to attend over the next week so get your places booked now!”

Tickets and tables for the event can be reserved easily and securely online by visiting or by contacting Clare Hollick at Create Events: or +44 (0)1183 340085. | #HousewaresAwards21


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