Gastroback UK is the latest small domestic electricals brand to join BHETA, taking the total number of companies joining the trade association during the last eight months to over thirty.
Originally developed in Germany, Gastroback’s aim is to make professional technology usable for the kitchen at home. Products from the contemporary premium brand are characterised by outstanding design, high-grade materials, professional functionality, and high levels of quality and safety. Its wide range includes speciality coffee and tea making, juicers, smoothie makers, breadmakers, fryers, and blenders.
Marketing manager Steve Richardson commented: “There has been some significant growth in engagement across electrical, housewares, DIY and garden thanks to BHETA’s lobbying initiatives, retailer networking opportunities, up to the minute market data and advisory content from our business service providers about everything from online marketing to freight costs to packaging legislation. It’s great to see yet another small domestic electricals brand coming on board.”
Top: Available online both direct and via mainstream retailers, Gastroback describes its mission as bringing innovation to the domestic kitchen with products previously available only to professionals. The four slot Design Digital Toaster is pictured.