The women’s lifestyle magazine brand has announced the launch of a new Good Housekeeping Institute Performance + Energy Efficiency Accreditation.
The new accreditation ensures that an appliance has not only passed Good Housekeeping UK’s rigorous quality assessment tests for performance, but that energy usage is consistent with the efficiency shown on its label. The new accreditation comes as the brand celebrates its 100th anniversary this year.
The Performance + Energy Efficiency Accreditation aligns with the latest ASA guidelines. Good Housekeeping is one of the first in the industry to introduce an accreditation that focuses on energy efficiency and performance, assessing labelling claims and offering consumers peace of mind and transparency in their purchasing decisions.
Laura Cohen, head of accreditation at the Good Housekeeping Institute, commented: “For 100 years, The Good Housekeeping Institute has been synonymous with trust. The new Performance + Energy Efficiency Accreditation rigorously tests appliances against their energy efficiency claims, championing the effective products on the market, and supporting consumers in taking steps towards getting greener and more energy efficient appliances in their homes.”
Recent research among the Good Housekeeping audience found that 59% of consumers are concerned about carbon emissions, and many of them are taking action to reduce the use of energy at home.
