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John Lewis will be ‘number one for Home’

The John Lewis Partnership Plan (launched in October) sets out the retailer’s aim to be the ‘number one destination for Home and Nursery.’ The Partnership confirms that: ‘as shopping habits continue to evolve, we’ll become a 60-70% online retailer by 2025, alongside our inspiring shops.’ Nina Bhatia, executive director of Strategy & Commercial Development said: “This is a bold plan to grow our business and get us much closer to our customers.”

With John Lewis Cook and Dine products already available in Waitrose branches, all 280 Waitrose shops that currently sell general merchandise will stock John Lewis products by the end of 2021.

Moreover John Lewis customers can now access Click & Collect in nearly 900 locations (including branches of Waitrose Booths and Co-ops). The department store is also developing virtual services such as home design, “ bringing expert Partners and products into customers’ homes,” and is committing £1bn over five years to ‘accelerate our online business and transform our shops’. Stores will be modernised to create ‘the right space in the right place’.

The Partnership is bringing forward its ambition to be net zero carbon by 15 years to 2035. It is introducing  ‘buy back’ or ‘take back’ options by 2025; sourcing key raw materials in own-brand products from sustainable or recycled sources by 2025; and developing sustainable rental and resale options for customers.


Top: New format: a John Lewis section in Waitrose & Partners, Lincoln.

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