The brand has introduced a number of ground-breaking ideas in the utility and storage category, building on its wealth of experience in the sector.
Tota laundry baskets utilise easy carry tote bags to make dealing with the weekly wash much easier. The clever design allows laundry to be sorted along the way, allowing it to be simply lifted out in the bag and taken to the washing machine.
Winner of the Excellence in Housewares Excellence in Home Organisation category, the Pocket folding table-top ironing board has brought space saving benefits to this often polarising chose.
In the kitchen, the DrawerStore and CupboardStore ranges have revolutionised storage both on and under the shelf, as well as inside the drawer.
Richard Joseph, group ceo, commented: “Looking forward we have a number of new and exciting products in development both short, medium and long-term that push the boundaries of home organisation and offer some really innovative and interesting solutions in this exciting area.”
IMAGES – Joseph Joseph
