Dedicated to extending the horizons of manual coffee making, Barista & Co has launched a successful new format of Master Brew sessions, providing insights into brewing techniques for both stockists and consumers.
The company has been hosting classes in pop-up venues in otherwise empty retail space, inviting trade customers for two days, and then talking directly to consumers for a further two days to get further engagement with the brand. The sessions provide insights into using Barista & Co’s innovative coffee making products, including its OneBrew.
“We are thinking differently about how we can help retailers,” explains James Gray, director. “Tasting is believing with our coffee – as our highly successful stand at Ambiente proved – and we are keen for stockists to be able to show their customers how simple it is to make good coffee when you know how.”
Retailers that attend the Master Brew class can replicate the experience in their stores. Those spending £400 on Barista & Co receive a free tasting kit, including high quality coffee.
Barista & Co is also inviting retailers to attend its two-hour brewing classes held every two months in London. “ One member of a team can come to this and then pass on their knowledge to their colleagues,” notes James.
Fenwick will be hosting its own Barista & Co Master Brew classes in several stores, bringing together its cookshop and foodhall offerings. Barista & Co is also holding Master Brew sessions in Selfridges as part of its celebrations for London Coffee Festival (March 28-31). The Festival itself will involve tastings across Barista & Co’s range, and the launch of the Twist Press.
The Twist Press is a brand new product with global patents that reached full Kickstarter funding within three days and has already attracted the attention of international coffee bloggers.
Top: A Barista & Co demonstration stand.