This ad will be closed automatically in X seconds.

Master Brew with Barista & Co

Dedicated to extending the horizons of manual coffee making, Barista & Co has launched a successful new format of Master Brew sessions, providing insights into brewing techniques for both stockists and consumers.

Above: Barista & Co is educating retailers and consumers on manual coffee brewing methods.
Above: Barista & Co is educating retailers and consumers on manual coffee brewing methods.

The company has been hosting classes in pop-up venues in otherwise empty retail space, inviting trade customers for two days, and then talking directly to consumers for a further two days to get further engagement with the brand. The sessions provide insights into using Barista & Co’s innovative coffee making products, including its OneBrew.

“We are thinking differently about how we can help retailers,” explains James Gray, director. “Tasting is believing with our coffee – as our highly successful stand at Ambiente proved – and we are keen for stockists to be able to show their customers how simple it is to make good coffee when you know how.”

Retailers that attend the Master Brew class can replicate the experience in their stores. Those spending £400 on Barista & Co receive a free tasting kit, including high quality coffee.

Barista & Co is also inviting retailers to attend its two-hour brewing classes held every two months in London. “ One member of a team can come to this and then pass on their knowledge to their colleagues,” notes James.

Above: The tasting kit that is available to Barista & Co stockists.
Above: The tasting kit that is available to Barista & Co stockists.

Fenwick will be hosting its own Barista & Co Master Brew classes in several stores, bringing together its cookshop and foodhall offerings. Barista & Co is also holding Master Brew sessions in Selfridges as part of its celebrations for London Coffee Festival (March 28-31). The Festival itself will involve tastings across Barista & Co’s range, and the launch of the Twist Press.

The Twist Press is a brand new product with global patents that reached full Kickstarter funding within three days and has already attracted the attention of international coffee bloggers.

 

Top: A Barista & Co demonstration stand.

MORE NEWS
ClasicaIHS
 
Clasica Import & Export to launch nanotech placemats to US market at Chicago show....
Whitford
 
New natural tones for non-stick will be revealed in a living wall at Ambiente....
LisaMC
 
Lisa Meth-Cohn looks back at the past year in housewares and highlights opportunities for 2020....
sustainabilitySF
 
Denby, Hokan, Jose Maria Ferreira and T&G are part of the show’s Sustainability Trail....
Wayfair
 
BHETA’s next networking forum features online retailer that aims to be ultimate home shopping experience....
PHJan
 
Read the bumper pre-Spring Fair and Ambiente issue: the first PH of the new decade....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.