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Nadiya teams up with BlissHome

It was standing room only when TV chef, presenter and author, Nadiya Hussain took part in a live Q & A at Brand Licensing Europe (BLE) on Tuesday (October 9), followed by an interview for HousewaresNews.net.

Above: Nadiya in conversation with Jessica Blue, SVP, Global Licensing Group at BLE.
Above: Nadiya in conversation with Jessica Blue, SVP, Global Licensing Group at BLE.

Nadiya and BlissHome are launching a new homewares range, available from November 7. There are eight different designs across the full tableware range, which is inspired by Nadiya’s love of vibrant colours and tactile designs.

Talking about the creative side of her partnership with BlissHome, Nadiya admits to being “completely hands on”, with meetings over tea and cake at her house. The range has taken around a year to create but it was important we didn’t have a flash in the pan. Every aspect, from shapes to colours to patterns has been a work in progress.”

Michael Bliss, who founded BlissHome with his wife Gabrielle commented on the partnership: “Nadiya’s very articulate, very creative and great to work with. She’s clear on her direction and her decisions. Additionally, she has a wide demographic and following on Instagram, and connects very well with her audience. She’s a very genuine person, and we have given her some beautiful products across textiles, tableware, serveware, spice racks and candles for the kitchen.”

On a personal note, the range displays a signature Talipot palm leaf in memory of Nadiya’s grandfather. “It was very important for me to include this, as it evokes memories of my grandfather who planted one his garden in Bangladesh. The tree is very special as it only flowers once every 100 years,” she explains.

Nadiya’s new apron also has a point of difference: it has been designed with a crossback to save the hassle of tying it. “It features a space to wipe your hands at the back too – something I do all the time when I’m cooking,” Nadiya highlights.

 

Top: Nadiya Hussain with HousewaresNews.net’s Sue Marks.

 

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