PlasticForte from the manufacturing company Albero Forte is the latest housewares brand to join BHETA (British Home Enhancement Trade Association). It is known for home organisation, storage, laundry products, waste disposal, cooking, and kitchen goods, as well as garden pots, and pet-related items. Albero Forte is a family business founded in 2012 and based in Alicante, where it designs and manufactures all its products.
BHETA’s marketing manager Steve Richardson commented: “We have seen a significant growth in engagement from members and non-members during the pandemic, which can be attributed to several factors. We have run a huge volume of webinars, addressing the needs and opportunities of supplier companies. Subjects have ranged from retailer networking with leading players such as Homebase, eBay, Mano Mano, Ocado, Blue Diamond, Lakeland, and John Lewis to advice from business service providers about everything from online marketing to HR to freight costs to sustainability and packaging legislation. Plus, we’ve seen the successful transition of the popular Meet the Buyer series to a digital format, with events held with Homebase and Ocado and more planned for the autumn. “
Top: Some of PlasticForte’s products.
