ProCook is preparing to open the doors of its 60th store on Thursday 23 November as part of its continued plans to pursue UK retail expansion.
The new store at atria Watford Shopping Centre is a 2,000 sq ft store, which features the brand’s full range of products from tableware and cookware to knife ranges and a new line of electricals.
Watford is the seventh store for ProCook in Greater London, and creates 10 new jobs in the area.
Andy Kerr, ProCook retail director, commented: “I’m pleased to announce that our latest opening coincides with a big milestone for ProCook as our 60th store. We can’t wait to bring the exceptional shopping experience we’ve become known for to atria Watford.
“We firmly believe in the value of physical retail stores and expanding our store portfolio plays a key role in our plans to strengthen our brand awareness in the UK. As we approach the Christmas season, our team is ready to welcome everyone from the local area who loves cooking and entertaining at home.”
Steve Gray, head of European retail asset management at Global Mutual, added: “We are delighted that the ProCook team have chosen atria Watford to launch the company’s 60th store. As we approach the festive season, their range of kitchen and homeware will provide another great option for those shopping for gifts.
“The centre has seen strong leasing activity in recent months and ProCook’s milestone opening reflects the continued appeal of prime physical retail space.”