The River Cottage brand is planning to develop a range of licensed products, which will include kitchenware and tableware. The brand is working with brand extension agency The Point.1888 to secure a number of long-term sustainable licensee partnerships across a spectrum of select retailers.
Founded by Hugh Fearnley-Whittingstall, the River Cottage business consists of TV series, cookery schools, three restaurants and books, and is marking its 20th year in business.
As part of this milestone, the team at River Cottage is looking to generate further brand awareness and get the message of eating seasonal, local, organic and wild to the nation through the introduction of a broader range of consumer products. Ranges are likely to include food and beverage products, as well as items for the home and kitchen, expected to launch from spring/summer 2020.
“We are delighted to be working with the River Cottage brand as it embodies the British countryside and natural living, and there is nothing quite like it in the UK,” said George Birtchnell, head of business development at The Point.1888. “Retail is shouting out for a collective enterprise and brand of this calibre, with its ethos, refreshing outlook to how things should be done and nationwide appeal.
“We have some big plans and everyone at The Point.1888 is looking forward to working with Hugh and his team to develop and launch stunning product collections.”
Lucy Lomas, commercial director at River Cottage, commented: “We feel there is a fantastic opportunity to develop River Cottage products that are in line with our values and ethos.”
Top: Hugh Fearnley-Whittingstall’s River Cottage embodies fresh food and tasty meal creation.