Sabichi Homewares has acquired the historic powerhouse brand PIFCO from Spectrum Brands. The brand was established in Manchester in 1900, gaining a trusted reputation for high quality household essentials, including heating and cooling, personal care, lighting and innovative home products such as floorcare.
Tim Wright, vice president international for Spectrum Brands said he was “incredibly pleased to have again worked with Sabichi,” on the sale of the brand, stating that Spectrum intends to focus on it core brands (Russell Hobbs, George Foreman and Remington)
Tim confirms: “Sabichi now have the global brand rights of the PIFCO brand and we are sure they will focus their energy and continue growing it from within and beyond even its already long heritage of success across many diverse categories.”
“Following the success of the Haden brand acquisition and its re-launch, we are thrilled to have taken on another iconic British brand,” added Sachin Bagga, director of Sabichi Homewares. “PIFCO has a rich history in a variety of home products, ranging from the original days of lighting and torches, fans, hair dryers and ‘warmaspheres’ – the olden day heater! We will continue to do the brand justice and, most importantly, remain true to its core pillars of quality products and value for money.”