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Sainsbury’s get the brews

Sainsbury’s is launching a capsule collection of home coffee brewing products by coffee expert, Barista & Co. The exclusive partnership sees eight lines in stores and online by the end of this month, introducing products for making fresh coffee to a wide audience.

All items sold will be part of Barista & Co’s charitable ‘Buy a Coffee, Give a Coffee’ initiative that supports coffee growing communities and gives back to the homeless or less fortunate every time a Barista & Co product is sold.

Sainsbury’s collection includes a Copper Milk Jug, Charcoal and Grey Brew It Sticks, One Brew, Copper Double Scoop Spoon and Copper Coffee Bag Clips. Moreover, an exclusive Copper finish Core Coffee Press is only available at Sainsbury’s. The plastic-free, ethically sourced Core Coffee Press (in various other colours) is one of the recently announced Top of the Table finalists in The Excellence in Housewares Awards 2020.

James Gray, co-founder of Barista & Co comments on the supermarket tie-up: “This new partnership with Sainsbury’s will take brewing coffee at home to a much wider audience, providing coffee lovers nationwide with the tools they need to enjoy speciality coffee. Coffee culture is at the heart of our business and at the heart of many homes, so this is a natural fit for us, taking fresh coffee to the masses.”

Above: Barista & Co is helping to inform consumers about brewing techniques with its Home Brew Coffee Club.
Above: Barista & Co is helping to inform consumers about brewing techniques with its Home Brew Coffee Club.

He continued: “We’re also delighted to see a national retailer focusing on the wider environment and their social responsibility. A contribution from all products sold will go towards our charitable project, Buy a Coffee, Give a Coffee, which is an initiative we are all incredibly passionate about here at Barista, giving something back to those who need it.”

All the products in the range form part of Barista & Co’s Repair and Recycle scheme and can be sent back to the company for recycling. Expert advice is also on hand through Barista & Co’s Home Brew Coffee Club (HBCC).

 

Top: This 8-Cup Copper Core Coffee Press by Barista and Co is exclusive to Sainsbury’s.

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