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Sign up for Consumer Goods Day

Organised by Messe Frankfurt, Consumer Goods Digital Day aims to provide buyers and exhibitors with valuable information and orientation for “new” approaches to everyday business life in and after the pandemic.

Taking place on April 20, the event recognises the gap left by the cancellation of face-to-face shows including Ambiente 2021. Participants can register now (free of charge via the ticket shop), and start exchanging ideas from April 13. Orders can be place any time via Nextrade (the B2B marketplace).

“Of course, the Consumer Goods Digital Day does not replace personal encounters at our trade fairs, but it satisfies the hunger for inspiration, business exchange and ordering opportunities at the highest level. In this way, it delivers exactly what the industry needs to move forward in these volatile times”, says Julia Uherek, group show director, Consumer Goods, Messe Frankfurt.

Digital marketing guru Sanjay Sauldie, director of the European Internet Marketing Institute is a keynote speaker, along with numerous other industry experts that will address strategies for retail in city centres and online. Sustainability is another theme, including sustainable retail concepts.

The agenda includes trend and practice-oriented lectures, workshops, panel discussions and live interviews, including trend scouts Claudia Herke and Annetta Palmisano of stilbüro bora.herke.palmisano on the Ambiente, Christmasworld and Paperworld Trends 2021/22.

Above: One of the themes for Trends 2021.
Above: One of the themes for Trends 2021.

The conference will finish with a presentation on consumer lifestyle trends by the renowned trend research agency from New York/USA Fashion Snoops will be the final highlight, addressing “Re-wildling”, “Transient Lifestyles” and “Wellness Sanctuary”. What do these changes mean for the consumer goods industry?

The conference programme is scheduled from 9am-8pm (GMT) ie 10am – 8pm (CET) and will be broadcast simultaneously in German and English.

The digital platform will go live on April 13 2021. On registering, attendees will receive an email with access data so that they can complete their profile online, get to know the platform in advance and familiarise themselves with the technical features and possibilities. For example, a direct exchange among participants via chat or video is also possible one week before the event, and questions can be asked during the event.

To find out more go to .


Top: Consumer Goods Day recognises the importance of dialogue for Ambiente exhibitors and buyers. KitchenAid’s stand pictured from Ambiente 2020.

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