The global designer, manufacturer and supplier of kettle safety controls and parent company of LAICA and Aqua Optima, has acquired Billi Australia, Billi New Zealand and Billi UK, in a deal worth £38 million.
Billi is a leading brand in Australia for the supply of superior instant boiling, chilled and sparkling filtered water systems. It has a strong heritage and a 30-year history of designing and manufacturing innovative products.
The acquisition by Strix supports the company’s growth plans in the water and appliance sectors. Adding Billi to the Strix portfolio will provide the company with full coverage of the hot water dispensing market, alongside its existing LAICA and Aqua Optima brands.
Ceo, Mark Bartlett, said: “As a brand, Billi has a successful history of growth, and we believe that Strix’s existing technological capabilities will enhance and improve upon Billi’s new product development roadmap.
“The acquisition of Billi accelerates our strategy within our water and appliances categories, which is core to Strix’s five-year plan. We look forward to welcoming the Billi team to the Strix Group and working together to grow our combined businesses.”
