Tracee Mathes, founder and ceo of US company Swig, has created a brand of hydration products that particularly appeal to women, including an innovative stemless wine cup to keep wine at its perfect temperature.
“I noticed there was no premium hydration company offering the variety of cup shapes women want, and certainly not in colours that appeal to a female demographic,” reflects Tracee. In addition to the appealing style, the technology behind the range includes double wall, vacuum-sealed insulation and leak and shatterproof lids. There is also a nod towards convenience as the Signature Collection is dishwasher safe.
Tracee acknowledges that her wine cup was an instant winner. She reports: “Wine and wine accessories are very on trend right now and there was no stainless steel insulated stemless wine cup on the market – so we created one – and the response was unbelievable!” She adds: “We focused on a shape that was comfy to hold and made them in irresistible colours and finishes. Before we could blink, we had sold over one million cups and developed quite the following.”
Valerie Graham is distributing the Swig range exclusively in the UK, including wine cups, mugs, tumblers, bottles and children’s bottles.
Top: Tracee Mathes (in the turquoise shirt) and fellow Swig users.
