From this week, the retailer has added air fryer instructions to some of its product packaging for the first time.
Four lines of chilled potato products will now have labels featuring the air fry symbol as part of the back-of-pack cooking instructions. Following this three new Tesco own brand frozen breaded chicken products will also feature the instructions.
This marks the start of a major rollout over the coming months, which will see air fryer instructions on the back of more products including frozen chips and potato products, burgers and BBQ products, frozen bakery products, chilled bacon, sausages, chicken and salmon, chilled prepared produce and frozen and chilled party food.
Breige Donahy, Tesco’s director of product innovation, commented: “We know our customers are enjoying experimenting with their air fryers for family favourites and new recipes.
“Putting specific air fryer cooking instructions on packaging will help them get the best results, which is why we’re rolling this out across more than 100 own brand products. There’s also fun and exciting recipes to try on our Real Food page.”
