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“Homes have become the new restaurants, bars and cinemas”

Suppliers in the cleaning, storage and utility sector tell Progressive Housewares about the latest trends, innovations, opportunities and challenges in the sector.

Events over the past few years have left consumers at home a lot more, placing more of a focus on it being clean, tidy and organised, and in turn offering more opportunity within the cleaning, storage and utility sector.

First lockdowns, then extended periods of working from home, and now the economic climate somewhat curbing social lives, have all lead consumers to focus their attention on clutter-free, sparkling clean homes.

Nicole Durham, marketing and design executive at Bluestem Group outlines: “Consumers spend more time at home now than ever – many people still work from home at least one day a week, and this number doesn’t look as it it’s about to decrease. With the cost-of-living crisis meaning people have less disposable income, homes have become the new restaurants, bars and cinemas, which in turn means consumers are more willing to spend money on making sure they have a space they can be proud of.”

Products in this sector, are necessary purchases, and Jon Brennan, commercial director at Benross highlights the importance of value: “Value for money is a key differentiator in purchasing decisions. Consumers want quality at an affordable price. Products that make the process quicker or simpler will always sit high in the consumers decision making.”

To read the full article in the current issue of Progressive Housewares, simply click here.

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