Following its recent London Stock Market flotation, kitchenware chain ProCook is opening new stores in Westfield London and Westfield Stratford City. The move is in line with the brand’s plans to expand its UK retail portfolio by targeting destination retail centres.
The Westfield London (opening today, December 16) and Westfield Stratford City (opening next week) stores occupy 1600 and 1450 square foot spaces respectively. They feature ProCook’s light and airy store design, with areas for customers to try products before they buy.
In recent months ProCook has opened several new stores across the UK in premium retail destinations including Bluewater, Kent, Cribbs Causeway, Bristol and a flagship store on Tottenham Court Road, Central London. The flagship London store includes a mezzanine level which houses the brand new ProCook Cookery School – a bright, tailor-made space designed specifically for running cookery classes in person and online via state-of-the art video streaming technology.
ProCook’s retail director Andy Kerr comments: “Westfield is a global heavyweight in premium shopping centres, and we’re thrilled to be opening London stores there this Christmas. These openings complete an exciting year of expansion into destination retail centres and demonstrate our confidence in the value of in-person, physical retail as part of our multi-channel strategy.”
Above: A view of ProCook Westfield London.
