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BHETA briefs Exclusively exhibitors

BHETA held a briefing webinar for exhibitors at this year’s Exclusively Show last week, setting out opportunities and features, both established and new.

Speakers included the marketing and operations team, as well as Phil Pond from trend forecaster, Scarlet Opus, and Richard Watts, curator of the Exclusively Brand Showcase.

Show marketing director Steve Richardson, demonstrated the new online exhibitor manual, highlighting opportunities which can be utilised by brands across housewares, gift and SDA to enhance the show experience for visitors.

Steve also set out the plans for an international meet the buyer event at the show, and a new video studio for exhibitors within the Brand Showcase area, as well as established features such as trend talks and tours.

Exclusively’s new charity partner, The Rainy Day Trust, was also introduced, which supports people with connections to any and all of the categories within the home and garden industry.

Richard Watts outlined media and influencer opportunities for exhibitors, and Phil Pond provided an insight into the key trends for summer 2024. He also explained how items are selected for inclusion in the Exclusively Trend Display and how to submit products.

BHETA’s coo, Will Jones, commented: “The Exclusively Show is always an exciting event. Given its reputation for predicting commercial opportunities for the year ahead very accurately, Exclusively has become a must-attend for all UK retailers from the big names to the specialist independents, as well as many overseas buyers. We will also see all the leading media titles and influencers at Exclusively, so it really is a huge opportunity for the whole sector.”

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