BHETA (British Home Enhancement Trade Association) is reorganising its management structure. The development follows BHETA’s recent investment in Brooke House Exhibitions, making it the outright owner of the Exclusively shows.
The new structure is designed to spearhead existing and new initiatives in the home and garden market place and to drive representation and added value engagement for existing and prospective members.
Will Jones, currently BHETA’s housewares sector director will take up the newly created position of chief operating officer, reporting to BHETA executive chairman Andrew Weiss. The new role will see Will responsible for overseeing and delivering BHETA’s strategy in all market sectors as well as heading up day to day operations in support of all membership activity, including the Exclusively shows.
Paul Grinsell, BHETA’s home improvement sector director is to leave the Association at the end of May to fulfill a long-held dream of an extended European and Russian motorcycle road trip.
Clare Holland, currently BHETA’s financial controller is to become finance director, supporting both BHETA and Brooke House Exhibitions. Clare will also continue in her position as treasurer of The Rainy Day Trust. Nicola Adams-Brown is to become membership services manager, with particular focus on export initiatives and member engagement and retention, supported by the member services team.
Three new posts are to be created – a marketing manager and two sector managers, for housewares and home improvement (DIY) respectively. The new marketing manager will oversee all marketing activity relating to the Exclusively shows as well as strategy and implementation for BHETA marketing initiatives in general, across traditional and digital platforms, as well as increasing the membership base through recruitment.
BHETA’s executive chairman, Andrew Weiss commented: “I am delighted to announce the new structure which will meet the requirements of today’s market and provide both the focus and support that is needed to deliver full member engagement and some ground-breaking new initiatives to drive all sectors’ interests. It is also excellent news that we have the experienced leadership of Will Jones to drive BHETA forward into a new era.”
Andrew added: “The new structure will enable BHETA to integrate the Exclusively shows into the Association fully and to drive a number of new ‘added value’ initiatives for members and for the overall development of all our sectors. “
The recruitment process for the three new positions is underway.
Top: Will Jones is to be the chief operating officer of BHETA.