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Excellence In Housewares Awards 2021: Product Category finalists revealed

The outstanding line-up of product finalists for the Excellence in Housewares Awards 2021 has been revealed today, live during the first day of Exclusively Housewares. Continuing the category finalist expansion from 2020, there are eight finalists for each of the product categories, reflecting the heightened levels of product entered.

The winners will be revealed on the evening of Wednesday 6 October 2021, fully endorsed by trade associations Bheta and Bira, supported by trade shows including Ambiente, Exclusively and The Inspired Home Show in Chicago, and backed by leading suppliers including Burton McCall, Expose Travel, Gastroback, Joseph Joseph, KitchenCraft, Le Creuset, Meyer Group, OXO UK, RKW Wholesale, Salter, Sherwood Events/Ambiente, Tefal, Tramontina, Ultimate Products.

The product finalists were decided after a stellar panel of retail buyers cast their votes. Participating retailers included John Lewis, Lakeland, Robert Dyas, ProCook, Borough Kitchen, Harts of Stur, Aldiss, Trevor Mottram, Dinghams, and a host of independent specialists from across the country.

Rob Willis, director of Max Publishing which owns and organises The Excellence In Housewares Awards said: “Wow, just when you think that even the prolific housewares product sector could be slowed by retail interruption and stock import delays, we see that nothing will keep suppliers from bringing to market the most incredible, innovative and in-demand products – it’s genuinely astonishing!

“We can’t wait to reveal the winners in October and I am pleased to report that tickets and tables are already in hot demand, so do get your attendance organised and remember that our Covid-safe policy is in force and our full refund guarantee remains in place!”


PrintExcellence in Cookware

Circulon Steelshield C-Series Range from Meyer

Copper Induction Range from Samuel Groves

Emile Henry Bread Range from HAUS

James Martin Cook by Denby from Denby Pottery

Lodge Cast Iron Finex Range from Eddingtons

Mermaid Hard Anodised Bakeware Range from Samuel Groves

Smeg Cookware Range from Smeg

Toughened Non-Stick Cookware Range from Le Creuset


Top Tool or Gadget

Fusion Tools & Gadgets Collection from Captivate Brands

JuiceMax Dual-Action Citrus Press from Joseph Joseph

Koziol Dynasty Chopsticks Spoon Set from HAUS

Multi-Prep Salad Preparation Set from Joseph Joseph

OXO Good Grips Ice Cream Spade from OXO

Peugeot Elis Reverse Corkscrew from Burton McCall

Taylor Pro Digital Waterproof Precision Thermometer from Lifetime Brands

Zyliss Easy Spin 2 Salad Spinner from DKB Household


Plugged-In Award

Botaneo Eylo 2-Slot Indoor Garden from HAUS

Core All Grind Electric Coffee Grinder from Barista & Co Coffee

Design Automatic Bread Maker Advanced from Gastroback

Dorchester Sage Green Variable Temperature Kettle from Haden

Juice Expert 3 Cold Press Juicer from Magimix

MixStar Compact Stand Mixer from Morphy Richards

Slate Grey Stand Mixer from Smeg

Tower Vortx XL 5-in-1 Digital Air Fryer Oven with Rotisserie from RKW


Cutting Edge Award

Dreamfarm Knibble Lite from Forma House

Forest & Forge Knives from Dexam

Global Knives UKON Collection from Grunwerg

Nest Boards + Knives from Joseph Joseph

Pebbly 4-in-1 Bread Bin Set from ESA Sales

Ritter Hand-operated Food Slicer Manus 3 from Ritterwerk

Zyliss Comfort Pro Knives from DKB Household

Wüsthof Classic White Series from HAUS


Excellence in Homewares 

Bo Laundry Bin from Brabantia

Eco Vaults from Ladelle

HIP With Purpose Nesting Bowls from Auteur

Mason Cash Nautical Mixing Bowls from The Rayware Group

Steel POP Container Square from OXO

Stellar Battery Free Scale from Horwood

Taylor Pro Touchless TARE Digital Dual Kitchen Scales from Lifetime Brands

Zyliss Twist and Seal Storage from DKB Household


Top of the Table Award

Bread Warmers from Iona Buchanan

Corkcicle Glassware from Auteur

Final Touch Whisky Flight Tasting Set from Jeray Original Products

Grestel Costa Nova Pearl Collection from My Gifts Trade

Luigi Bormioli Mixology Glassware from JWP

Maxwell & Williams Pete Cromer Collection from Lifetime Brands

Olio by Barber Osgerby and Royal Doulton from Fiskars UK

Spode Creatures of Curiosity Collection from Portmeirion Group


The Licensing Award

James Martin Cook by Denby from Denby Pottery

Joules Country Cottage Collection from Pure Table Top

Mary Berry Collections from Captivate Brands

Morris & Co Strawberry Thief Collection from Dexam

Nadiya Hussain Bake Me A Story Cooking Sets from Wilton Bradley

Spode Morris & Co. SS21 Collection from Portmeirion Group

Stow Green Paddington Bear Range from Eddingtons

Stow Green Peter Rabbit Daisy Range from Eddingtons


The Eco Award

Bee’s Wrap Vegan Wrap Variety 7 Pack from Eddingtons

Tru Earth Eco Laundry Strips from Auteur

Go Recycle Caddies from Joseph Joseph

Greener Cleaner Utensils from Vitality House

New Life Frying Pan from Kuhn Rikon

Prestige EarthPan from Meyer Group

Skaza Bokashi Organko Composters from Eddingtons

Tefal So Recycled Cookware Range from Groupe SEB


The Innovation Award

Circulon Steelshield C-Series range from Meyer

Icebreaker POP Ice Cube Tray from Eddingtons

Kilner Sourdough Starter Set from The Rayware Group

Lékué XL Microwave Grill from ESA Sales

MasterClass Stainless Steel All-In-One Dishes from Lifetime Brands

SAVEUR Selects Voyage Series from Winnington Housewares

Studio William Cutlery – Sensory Compostable Packaging from Studio William Welch

Tota Laundy Basket from Joseph Joseph


The finalists in all other categories including The Icon Award and retail categories will be announced in the coming weeks.

Tickets and tables can be reserved quickly and securely online by visiting or by contacting Clare Hollick at Create Events: or +44 (0)1183 340085. | #HousewaresAwards21


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