Nordic Ware’s range of Disney Frozen 2 products have hit the shelves (and displays) of Lakeland, Harts of Stur and Harrods, to coincide with the UK release of the long awaited film. Hobbs Cookshop, Trevor Mottram, Kooks Unlimited and John Lewis are also stockists. The range is Nordic Ware’s first direct Disney license.
“We’re really excited about our Disney Frozen 2 range and are pleased that Disney has extended the license through to next year. It is a great first collaboration and entirely appropriate given Nordic Ware’s heritage,” said Nordic Ware UK’s Pauline Clements.
Frozen 2 – the sequel to Disney’s 2013 blockbuster – opened on Friday (November 22), with reports of ‘Frozen fever’ gripping the nation! The film has had the highest opening weekend ever for an animated title in the UK (over three days). Moreover, it has made $350 million worldwide from its first five days, making it the highest international launch for an animation.
Nordic Ware’s range includes Cast Character Pan and Snowflake Cakelet Pans, a Snowflake Cake Pan, a Shortbread Pan, a Snowflake Pancake Pan, Cast Cookie Stamps and Spatulas. It also includes Micro Mini Bundts – a new product line that is “great for quick cakes and easy for all bakers, novice or expert,” confirms Pauline.
More UK stockists will be rolling out the Frozen 2 range, and interest in the products is rising on social media.
Top: Frozen 2 products on Harrods’ baking table.
