GreenPan has joined forces with UK housewares distributor, Burton McCall, to reach the independent trade channel, including cookshops and garden centres in the UK.
Burton McCall commenced outreach on 1 June 2023, and will initially be responsible for the distribution of GreenPan’s four leading product ranges in the UK – Premiere, Barcelona Pro, Copenhagen and Cambridge.
Neil McIntosh, UK country manager commented: “We are pleased to partner with Burton McCall for distribution of the independent channels, who have an impressive portfolio of premium homeware brands and are known in the industry as a best in class distributor. We have an ambitious UK growth target for the next couple of years and with Burton McCall’s expertise they will help broaden our distribution and the accessibility and visibility of GreenPan products to consumers.”
GreenPan is part of The Cookware Company, a global housewares business operating in Europe, the US, and Asia-Pacific, with a portfolio of healthy, PFAS-free ceramic, non-stick kitchenware. Globally, the company sells around one such product every 0.9 seconds.
Neil continued: “With new EU regulations expected in 2025, we need to make the conversation around the dangers of PFAS products as clear as possible and we’re delighted Burton McCall will be joining us to raise awareness of this important topic.”
Michelle Dickinson, managing director of Burton McCall, added: “We are thrilled to be adding GreenPan to the Burton McCall portfolio, the fit is perfect. We’re extremely excited to see how we further assist the development of the brand in the UK.”
To ensure a smooth transition, the Cookware Company will be in touch with existing independent customers notifying them of next steps and the Burton McCall sales team managers will then begin contacting customers over the coming weeks. The Cookware Company sales team will continue to manage all other trade channel partners.
