Evo Lifestyle Products will present cleaning sensation, theoriginal Scrub Daddy as well the whole “Scrub” family on its stand at Exclusively Housewares (June 11-12 London Business Design Centre). These include Scrub Mommy, Lemon Fresh, Scrub Daddy Colours, Daddy Caddy, Scrub Daisy, Scour Daddy, Eraser Daddy and Sponge Daddy. Sales of the Scrub Daddy cleaning sponge have grown having been recommended by social media cleaning influencer, Mrs Hinch.
Beth Eccles, marketing executive for Evo Lifestyle also acknowledges the cultural shift in consumer attitudes to cleaning. She reports:
“Since the rise of the cleaning influencers on Instagram we have seen a huge change in how cleaning is perceived. Where a year ago people saw cleaning as a chore and something they didn’t want to spend their time on, it’s now become a hobby for many.
“Lynsey Queen of Clean and Mrs Hinch have created content where they have made cleaning fun and it’s no longer being perceived as work or a job. Whether this is naming cloths and sponges or choosing the perfect playlist to take on a cleaning task, these cleaning influencers have started a craze where buying cleaning products and having a huge cleaning cupboard stocked right up is now more fun than shopping for new clothes! Not to mention the positive impact Mrs Hinch has had on her Hinchers regarding mental health. She speaks openly about how cleaning keeps her mind busy when her anxiety tries to take over and her following have thanked her for speaking out and for helping them with their struggles too.
“The Hinch Effect has had a hugely positive impact on the sales growth of Scrub Daddy. The product range was already becoming a must-have in every households cleaning cupboard but the effect of Mrs Hinch’s recommendation of the product has made customers seek desperately to find Scrub Daddy in more retail stores.”
Top: The Scrub Daddy family from Evo Lifestyle Products.