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Judge celebrates 125th anniversary

Horwood Housewares is celebrating the milestone with a brand refresh and much more.

Judge was launched in 1899, with the explicit aim of becoming a ‘faithful supplier of quality homewares’.

Much has changed at Judge over the years, but the ethos of quality, value and service remains the same. As the company celebrates its 125th year, it is taking the opportunity to refresh the brand, giving Judge a more contemporary and engaging identity which will invigorate retail and engage with new customers.

Richard Sharp, head of marketing explains: “We know from research that the brand has always been popular with a family audience which is familiar with our core lines such as Judge Vista – in many cases, having had cookware passed down through the generations.

“It’s fair to say that there’s probably a Judge tool or gadget in most British kitchens. What we aim to do now is maintain that loyalty while making the brand more relevant and recognisable to a broader range of consumers and more visible and disruptive in-store.”

To read the full feature in the latest issue of Progressive Housewares, simply click here.

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