Kyocera, the ceramic cutlery brand founded in 1984, has introduced 100% plastic free packaging for its range of ceramic knives and kitchen tools.
The new packaging is part of the brand’s global sustainability commitment, and will reduce Kyocera’s total plastics use by more than 20 tons per year – a CO2 impact equal to over 570,000 trees.
Kyocera has formulated a long-term plastic recycling and elimination strategy in line with Osaka G20 recommendations, aiming to eliminate new plastic pollution in the marine environment by 2050.
When redesigning the packaging to eliminate plastic, sustainability and safety were the key concerns. This required a complete packaging redevelopment to ensure that the sharp knives would remain secured safely in place by the new paper and cardboard materials.
The new interior cardboard inlay holds the knives securely in place, protects the blades in transit and can be repurposed to store the knife after purchase.
Masato Matsumoto, department manager at Kyocera, commented: “Environmental preservation has been a core tenet at Kyocera for decades, and we try to pursue sustainability in ways that don’t impose new challenges on the consumer.
“As a result, we’ve prioritised ways to promote sustainability and mindful cooking without sacrificing our product’s performance or the user’s convenience. We hope this plastic-free packaging will let consumers reduce their environmental impact with no lifestyle compromises whatsoever.”
