La Cuisine, an independent retailer in Tubbergen, The Netherlands was presented with the gia (Global Innovation Award) Martin M Pegler Award for Visual Merchandising during last week’s International Home + Housewares Show in Chicago (IH+HS March 2-5).
La Cuisine’s owners, Dagmar and Martijn Spekreijse linked the imagery in the paintings with their products on sale, such as crockery, wine glasses, water jugs and a cheese fondue.
“The paintings combine with products so they become a piece of art,” noted gia expert juror, Anne Kong at the IH+HS presentation on Innovative Retail Trends 2019.
Dagmar and Martijn took over La Cuisine in 2003 and undertook a large-scale renovation of the shop in 2017. With a Coffee Room, Wine Bar and Rituals (Home & Body) section, they now present the shop as a ‘brand store’ (rather than a cookshop and tableware store) ‘where blurring is the trend.’
For more information on gia, see www.housewares.org/gia
* In 2020, the IH+HS will become The Inspired Home Show, see www.theinspiredhomeshow.com/2020
Top: One of La Cuisine’s winning windows, where the artwork is echoed in the floral products on display.